Cobra Electronics, the indisputable market leader in citizen's
band radios, announces the launch of their U.S. Army co-branded
CB radio, an officially licensed product of the U.S. Army. This
limited edition model is based on Cobra’s legendary 29 LTD,
known in the industry as the best-selling CB radio of all time.
Featuring the time-tested components of the classic 29 LTD along
with the honorable U.S. Army logo on the radio and microphone,
this limited edition model offers users the outstanding
performance of a Cobra CB and an attractive collector piece
associated with a brand that exemplifies honor, courage, and
loyalty.
Cobra’s classic radio features 40 channels, 4 watts of power, a
front panel microphone connector (for convenient in-dash
installation), a 9-foot microphone cord (for easy reach anywhere
within the cab), tactile controls (for added convenience and
safety while adjusting radio functions), and analog signal
strength meter with SWR calibration (for maximum performance).
“We are proud to connect the Cobra brand with an
organization that embodies such a strong heritage of leadership
and quality,” said Tony Mirabelli, senior vice president of
marketing and sales, Cobra Electronics. “The U.S. Army brand
represents the most dedicated, best-trained and most highly
respected soldiers in the world. This limited edition CB is a
salute to our American soldiers.”
In the past, Cobra created limited edition Harley-Davidson® and
Dale Earnhardt CB radios; both received an extremely positive
response from consumers and even attracted a following of
collectors. Similar to past years, Cobra’s Army Strong® edition
will include a high impact gift box ideal for collectors and a
certificate of authenticity.
CHICAGO (September 29, 2009) —Cobra
Electronics (NASDAQ:COBR) today announced its partnership with
the Homes for Our Troops organization to donate a portion of its
fourth quarter sales to the building of or retrofitting of homes
for injured war veterans. Cobra will donate proceeds from its
Citizens Band radios, radar detection and navigation system
sales to the Homes for Our Troops program starting October 1
through December 31, 2009.
Homes for Our Troops is a non-profit organization that provides
specially adapted homes for severely injured veterans at no cost
to them. They assist severely injured Servicemen and Women and
their immediate families by raising donations of money, building
materials and professional labor and then coordinating the
process of building a new home or adapting an existing home for
handicapped accessibility.
“Cobra has been a proud and long time supporter of our armed
forces and our servicemen and women,” said Jim Bazet, CEO and
Chairman of Cobra Electronics. “This is our opportunity to give
something back to them for all the sacrifices they had made for
us.”
“Homes for Our Troops is honored to be the beneficiary of this
tremendous fundraising effort by Cobra Electronics. Our success
in providing severely injured veterans with homes specially
designed to give back the freedom and independence they once
knew, relies on the support of our corporate friends across the
country. Cobra Electronics is one of those friends that
understands the importance of supporting our American heroes and
we thank them.”
Cobra has a long history of supporting our troops through
product donations as well as employee-driven programs such as
bake sales, raffles, and care packages for our soldiers. In
August of 2009, Cobra introduced its 29 LTD ARMY radio, a U.S.
Army co-branded CB radio and officially licensed product of the
U.S. Army as a salute to our American troops.
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